Marketing

Throughout my time at LIQUID SOUL, I have honed my ability to develop results-driven social media strategies, marketing plans, and event activations, putting my ideas to the test and delivering impactful outcomes. Below are a few campaigns that I played an integral role in creating. (Select each photo to see the full campaign)

Published Articles

Over the course of my college career and beyond, I have had the opportunity to write published articles for The FAMUAN, Journey Magazine, Tally South, and SHEEN Magazine. Below is a compilation of my work, spanning hard and soft news, as well as feature and opinion pieces covering music, events, entertainment, and more. (Select each photo to see the full article)

Public Relations

My experience is rooted in public relations across beauty, sports, entertainment, politics, and most recently, music. I’ve written press releases, media pitches, and website copy; built targeted media lists; secured interviews; and supported campaigns, events, and brand activations for clients including Cantu Beauty, Dr Teal’s, Upper Deck, Michole Briana White, Mychel “Snoop” Dillard, Dr. Heavenly Kimes, What Do You Meme?, Eat My Biscuits Restaurant, and more.

The samples below highlight PR strategies, campaign decks, press releases, secured media placements, reporting, and select event and production support. Click each image to view.

Multimedia

As much as I love working behind the scenes with public relations, I also love using my voice in front of the camera. Being in organizations such as Beyond The Sky Entertainment, Delta Sigma Theta Sorority, Inc., and partnering with companies such as Culture Fusion Agency and HBCU Drip, have greatly pushed me out of my comfort zone.

Multimedia Work:

The thumbnail to the left consists of a short interview with recording hip-hop artist Jack Boy. The thumbnail on the right showcases my interviewing skills on Beyond The Sky Entertainment about mental health during Valentine's day.

By clicking on each image, you will be directed to a video.

Media Experts Interview

I received the opportunity to interview Annetta Wilson, Centra Florida’s 1st Black primetime anchor, about her experience in the industry as well as her Speakwithease business.

Black Beauty Effect Interview

I received the opportunity to moderate a panel with these amazing giants in the entertainment/film industry CJ Faison, Kara Jose including a FaceTime connect with Andrea Lewis.

The beauty industry is ever-evolving especially within the black community. Check out The Black Beauty Effect on Xfinity and Xumo, you don’t want to miss the conversations!

The Red Zone Podcast

I created and hosted a podcast for my organization where we discussed important topics such as mental health and the SNAP program.

Link: https://www.thebadst1937.org/podcast